Sinotruk successfully held the HOWO-MAX new product launch conference in Kenya

Recently, SINOTRUK and its local distributor in Kenya PRINTAN LIMITED held a new product launch conference for HOWO-MAX 2025. About 250 people from local logistics industry customers, financial institutions, and news media from all walks of life attended the event.

At the event, Sinotruk grandly launched the HOWO-MAX tractor, and made a comprehensive display and introduction of the model, and invited customers to test drive it. The model is equipped with an MC480 horsepower engine and a 16-speed automatic transmission, which can adapt to the needs of various terrains and transportation scenarios in Kenya, and is mainly aimed at users in the industrial and daily necessities transportation, container transportation and other market segments. At the same time, other main selling models in Kenya, including HOWO-NX tractor, HOWO-NX truck, HOWO-NX dump truck, HOWO-TX tractor, HOWO-TX dump truck, HOWO-H2 small light truck and HOWO-H3 large light truck, were also exhibited, covering all terrains and all scenarios of transportation in Kenya.

A major customer was invited to attend the event, and a purchase agreement for 35 HOWO-MAX tractors was signed on the spot, expressing trust and affirmation in SINOTRUK's products and services. Representatives from the three local banks IAM/EQUITY/NCBA were also invited to attend the event, and a financing agreement was signed on the spot, expressing confidence in cooperating with SINOTRUK and introducing preferential financing policies to provide financing support for customers.

5 local TV stations, 4 radio stations, 3 newspapers and 18 online news media released the HOWO-MAX new product launch. The successful holding of this event is another milestone in Sinotruk's product layout in the Kenyan market. In the future, Sinotruk will continue to actively respond to the "Belt and Road" initiative and provide customers with more cutting-edge products and high-quality services.